Because our Corn is lightly seasoned during the cooking phase, we are able to control our consistency without spraying on the flavor. When our competitors have to spray the flavoring on to be consistent, they end up with a much coated, Cracker Jack effect. In addition to giving the product a very potent candy-like taste, this also makes the product weigh quite a bit more.  When comparing 1 oz. of Colby’s Kettle Corn to 1 oz. of the competition, you can see that although they weigh the same, Colby’s Kettle Corn gives you a lot more product for the money.